melsil marketing has worked with a variety of clients in the publishing, film and non-profit arenas.

Client Feedback

Before I wrote my latest book, I never gave a thought to internet outreach. Now, I'll never work on another book -- or any project -- without it. Melissa Silverstein's innovative and enthusiastic work on Best Seat in the House not only sold books, it also reached organizations I never knew existed and led to many other opportunities, including about a half dozen new speeches and book signings."
Christine Brennan, USA Today columnist, ABC/ESPN analyst and author of Best Seat in the House

Melissa Silverstein’s expertise in in reaching out to the soccer community on-line helped build the audience for our film Once in a Lifetime: The Extraordinary Story of the NY Cosmos.  She knows how to use the internet effectively to build outreach campaigns that helped enhance all marketing and press activities for our film.                                                                                                                  

Jayna Zelman, Vice President Publicity, Miramax Films

Not only did Melissa build a very successful game plan for getting my book into the appropriate online community, but she built my confidence and know-how in navigating that world. With patience and skill she guided me through the technological unkown to a new way of communicating.
Suzanne Braun Levine, author Inventing the Rest of Our Lives: Women in Second Adulthood

Melissa has the skills and  experience to tap into the women’s community to build word of mouth like no  other. Her reputation is strong and she understands who to reach out to and how to get them involved in a campaign. The direct connections she makes  with communities goes a long way in building awareness and driving theater attendence.  

Andy Robbins, Big Picture Group

 

Books

 

• Dangerous Admissions by Jane O'Connor
• Free Fire Zone by Theresa Rebeck
• You Never Call! You Never Write: A History of the Jewish Mother by Joyce Antler
• Stressed-Out Girls: Helping Them Thrive in the Age of Pressure by Dr. Roni Cohen Sandler
• VoiceMale: What Husbands Really Think About Their Marriages, Their Wives, Sex, Housework and Commitment by Neil Chethik
• Hooked: Pirates, Poaching and the Perfect Fish by G. Bruce Knecht
• Best Seat in the House: A Father, Daughter, A Journey Through Sports by Christine Brennan
• Inventing the Rest of Our Lives: Women in Second Adulthood by Suzanne Braun Levine
• The War on Choice: The Right Wing Attack on Women’s Rights and How to Fight Back by Gloria Feldt
• Closing the Leadership Gap: Why Women Can And Must Help Run The World by Marie C. Wilson
  

 

Films

 

• Buccaneer Films- A Previous Engagement
• THINKFilm- Then She Found Me
• The Business of Being Born
• Miramax Films- Becoming Jane, Once in a Lifetime and Shaolin Soccer
• Palm Pictures- Clean
• Fox Searchlight Pictures- Bend it Like Beckham and L’Auberge Espagnole
• Paramount Pictures- The Hours
  

 

Organizations

 

• Women's Media Center- assisted in all start up activities
• Public Interest Media Group on behalf of NARAL Project Activities: Enlisted celebrities and developed targeted email outreach campaign to build word of mouth for CHOICE JAMS - new NARAL project to engage young people in the issue of choice
  

 

Web Editing

 

• Women’s Media Center
  Web editor - In charge of posting daily content updates
• Astraea Lesbian Foundation for Justice
  Website editor – edited content for site redesign
• Paramount Pictures
  On-line researcher - conducted on-line research for recent film Yours, Mine and Ours.
  

 

Book Production

 

• Closing the Leadership Gap: Why Women Can And Must Help Run The World by Marie C. Wilson- Press and Marketing consultant- assisted author and publisher with various aspects of book development as the creation of a marketing campaign, including securing national speaking engagements.
• Girls Seen and Heard: 52 Life Lessons for Our Daughters by the Ms Foundation for Women- Supervised the development, publication and outreach.
  

Events

 

• A Force for Change IV - conference
  Client: Dobkin Family Foundation
  Responsibilities included: securing venue; catering; technical issues. Handled all logistical details

 

• Israel Beyond the Current Conflict: The Challenge of a Jewish and Democratic State for the New Israel Fund- conference
  Client: New Israel Fund
  Responsibilities included: securing venue; catering; technical issues. Handled all logistical details

 

• So Laugh A Little- fundraising event
  Client: Jewish Women’s Archive
  Produced an evening of Jewish women’s comedy honoring Barbara Dobkin
  Responsibilities included: development and management of all programmatic aspects of event

 

• Only Faster - documentary
  Client: JWA Productions (release pending)
  Film highlighting the lives of six legendary Jewish women comedians.
  Worked from conception through rough-cut.
  Responsibilities included: negotiating contracts with guilds; budget; research; securing interviews and setting up shoots; clearances.

 

• Celebration for Jackie Darroch
  Client: Alan Guttmacher Institute
  Coordinated dinner celebration event for departing staff member

 

• EPIC Awards- fundraising dinner
  Client: The White House Project
  Responsibilities included: development and management of all programmatic aspects of event including: conception of program; awardees decisions; creation of clips for program

 

• Why Women Matter- conference
  Client: The White House Project
  Coordinated international women leaders in Washington DC